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At Your Next Function...
Gary
Green is one of the most popular and entertaining speakers at trade shows and conventions.
Not only is his commentary entertaining and spiced with matinee-swashbuckling
anecdotes, but his insight to business issues and practices has saved dozens
of companies millions of dollars. His marketing magic has taught many
companies how to exploit what they have and secure projected revenue.
He has presentations suited to many different
venues from technology, to casino gaming, to customer targeting, cataloging,
merchandising, and many other more entertaining subjects.
He is also available for customized
presentations for specific industries, groups, or companies.
| A sampling of some of his recent topics and venues includes: |
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Using GSA Standards to Respond to the Business Needs of the Indian Gaming
Community Global Gaming Expo
Las Vegas, NV |
As tribal gaming continues to expand across
North America, experts will explain how standards can directly benefit
tribal gaming. Panelists will explore the unique problems faced by tribal
gaming operations and how implementing GSA standards can help to overcome
those problems. The discussion also will cover the benefits of S2S for the
Indian gaming community, and give a real-life examples. |
| Best Practices In Retail On-Line
Marketing, Merchandising, and
Fulfillment Strategies For Success On The Web
Orlando, FL
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How To Maximize Suggestive Selling And
Services On Your Web Site.
Targeting and personalization has been used
for years in the traditional catalog industry to create offers,
promotions, category shopping, and other active elements of the shopping
experience. With the Internet, targeting and personalization can be used
on-the-fly as the customer shops. Learn some methods that can help
identify and personalize the shopping experience for your Internet
customers, enabling your company to interact with and sell to each one on
an individual basis. Some of the
methods that will be discussed are:
Dynamic Page Routing — Give shoppers
a personalized catalog based on such factors as:
 | How they get to the Web site (link,
banner ad, search engine, typing URL)
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| Demographic information
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| Geographic information
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| A scoring system for RFM values |
Personal Shopper Database —
Personalize future shopping experiences with birth dates, anniversaries,
and other data to auto-remind and shop for the customer.
Internet Commerce Campaign Management
— Test different pricing and discount plans to pre-determined numbers of
site visitors to leverage variable pricing opportunities.
Campaign Reporting and Analysis —
Identify optimum product price points and analyze the effectiveness of
these prices. Also, track sales, inventory, profits and other marketing
functions.
Customer Services — Give shoppers
real-time information about product availability, delivery options, order
status, and more.
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| Online
Marketing & Retailing
San Francisco
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Filling In Behind A Hollow Storefront: The
Day-to-Day Realities of Doing Business on the Web.
| Recency, Frequency, Monetary analysis of customer history models; |
| Requirements for picking/shipping automation and real time inventory
allocation; |
| FTC regulation compliance for backorders; |
| System interoperability and integration. |
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TRIBAL GAMING • Merging
of the Industries
Southern Gaming Summit
Biloxi, MS
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Tribal, commercial, racetracks, lotteries —
once separate, competing segments of the industry — are now finding a lot in
common. From slots and casino operations at racetracks to commercial casinos
aiding tribal gaming operations, the line between different segments of the
gaming industry is fading as opportunities to grow arise. This panel will
look at how these segments have shifted their thinking and what the benefits
and drawbacks are to merging these operations and/or working together to
achieve success.
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| Online Retail Forum
New York |
Building The Infrastructure Of A
Brick-&-Mortar Store On The Internet.
| Until now, very little attention has been given to filling in behind
a hollow storefront, which includes Recognizing the need for the
following:
 | RFM models; |
| a picking plan; |
| shipping automation; |
| real time inventory allocation; |
| FTC regulation compliance for backorders; |
| Instant customer service; |
| and all the other day-to-day realities of actually doing
business on the Internet. |
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