Gary Green
is probably NOT the father of e-commerce; but without any
doubt he IS one of its great uncles. His pioneering work
during the dot-com era created what is still the most
powerful e-business process in the world ... responsible for
more than 5% of all on-line sales on the planet. To learn
more about this amazing track record,
CLICK HERE >>
One writer called him "the
Donald Trump of Indian Casinos." Another called him a casino
"magic man". What ever labels may be applied, his
accomplishments in operating and marketing casinos have been
unprecedented in the history of gaming. Controversial,
in-your-face, and successful to the extreme; to learn about
Gary Green's gaming adventures and business triumphs for
employers and his own companies,
CLICK HERE>>
The creator
and co-patent holder for multi-catalog on-line shopping
processes, Gary Green, on a day-to-day basis has been
intimately involved in the operations of more than
200 U.S.
catalog companies, helping automate operations in:
Pick-pack-ship;
List analysis and
management; Advertising and sales; Product management;
Merchandising analysis; Purchasing management and analysis;
Account management; Order management; Telemarketing and call
center analysis (both incoming and outbound); Location and
inventory management; Warehousing and cart systems; Shipping
and returns control; Backorder and production management and
analysis;
and especially the transition to e-commerce. To Learn More
CLICK
HERE>>
Taking the
tenets of the most successful direct marketers in history
(see catalog industry above) and apply them to casino
gaming's abysmal customer relationship record, Gary Green
filed for the first patent for the process of adding
customer recentcy/frequency/and monetary value (the three as
a multi-dimensional unit) to traditional player tracking.
His revolutionary technological outlook (melding his
experiences in technology, gaming, and cataloging) led to
the development of the industry's first cross-property
"one-card" systems and later to the only full analytical
package for customer targeting. The process also, as a
byproduct, filled the player targeting gap for the huge
Native American class II gaming market.
To Learn More
CLICK HERE>>
Business History.
From
operating a successful Washington DC public relations firm
to owning Greenwich-Village-style coffee house in Baltimore
MD; from creating a quarter-million-circulation tourism
magazine (and its associated infrastructure) and co-owning a
circus; Gary Green is a walking compendium of vast and
varied cross-industry expertise. With a track record that
includes growing profitable traditional, technological,
hospitality, publishing, and marketing businesses, he is
expert in identifying and capturing market
opportunities, building alliances, and driving long-term
revenue growth. Equally effective in development,
reorganizing, streamlining, and strengthening existing
operations. He has formulated world-class executive teams
through assessment and recruitment, and he remains a
frequent speaker at trade shows due to his recognized
cross-industry expertise.
